Talent deserves Opportunity.
Business deserves ROI.
NIL Leaders delivers both by measuring marketability and creating powerful NIL connections that work.
We are a Name, Image, and Likeness (NIL) platform built to connect athletes, businesses, and coaches through measurable performance, brand marketability, and NIL readiness. Our approach bridges the gap between talent and opportunity by turning identity, athletic performance, and digital presence into real-world value. Powered by the Heligenix™ Engine, our proprietary data system, the NILP Score™ combines the AMS™ (Athlete Marketability Score), Nine9 Index™, and ISM™ (I.D.E.A. Society Matrix) to deliver a clear, data-driven view of NIL potential. Whether you’re an athlete building a personal brand, a business seeking authentic partnerships, or a coach evaluating recruits, NIL Leaders gives you the tools, metrics, and an exclusive, connected community to build professional relationships and succeed in today’s NIL economy.
Your Performance, Network, and Story: Are They Working for You Yet?
Build Influence. Create Connections. Secure Deals.
Who We Serve and Why It Matters
We help athletes build their brands, grow their influence, and get discovered earlier. We give parents trusted guidance and education to navigate NIL opportunities. We equip coaches and recruiters with beyond-the-stat-sheet insights for identifying well-rounded, NIL-ready athletes. And we connect local, regional, and national businesses with rising talent that aligns with their values, target market, and marketing goals.
Why NIL Leaders Works
Unlike generic NIL marketplaces, NIL Leaders offers a scoring-based evaluation system that quantifies NIL readiness, measures marketability, and builds long-term brand value. This makes it easier for athletes to stand out, businesses to invest confidently, and coaches to recruit athletes who excel both on and off the field.
Beyond NIL - Building Futures
The reality is that 94% of athletes end their competitive careers after high school. That’s why NIL Leaders is more than a platform for Name, Image, and Likeness deals, it’s a career and life development ecosystem. For athletes who’ve grown within our network, we leverage the brand, reputation, and relationships they’ve built to open doors beyond the game. From connecting them with employers to positioning them for better opportunities because of their NIL-ready skill set, we help ensure the end of a sports career is the start of their next big win.
What NIL Means to Us
We’re here to help people. That’s our foundation; to serve, support, and empower through every stage of life and leadership. This journey began when our founder had a vision that changed his path completely. That vision became the spark for what is now NIL Leaders: a platform built on purpose, guided by faith, and powered by innovation.
Nearly two decades later, that vision is still alive. It’s been shaped by trials and triumphs, moments of doubt and deep conviction. We’ve grown through setbacks. We’ve celebrated victories and we’ve kept moving forward with one goal in mind: you. We’re here because of You. To help you win in the game of life and unlock your potential in your goals, dreams, and calling. We’ve built a foundation you can stand on. And while our technology may be cutting-edge, our values haven’t changed. Success isn’t just about deals, fame, money, or where you go to school. It’s about knowing who you are, heart, vision, community, character, and relationships.
As your journey with us begins, and we learn more about your challenges, your purpose, and your environment, we hope you’ll come to see that you’re not alone. You’ve got a team behind you, powered by insight, driven by purpose, and walking with you every step of the way.
Name
A person’s name is not just a label, it represents their reputation, legacy, and how they are known before both God and men.
In the NIL era, your name carries weight, not just in contracts or media, but in how others see your integrity, work ethic, and impact. Protecting and honoring your name means staying true to your values, even when fame or money enters the picture.
Reputation over Riches
Integrity sustains influence
You don’t just represent yourself, you represent your family, community, and calling
Image
Your image isn’t just about appearance, it’s about your character, conduct, and who you represent in the world.
In an age of social media and branding, image can be distorted or curated. But a lasting image is built on authenticity, service, and strength of character; not filters, hype, or popularity.
Image equals reflection of inner truth, not outer perception
Your character shapes your image more than any post
Every platform is a chance to reflect something higher
Likeness
Likeness speaks to your influence, how your actions ripple outward and shape others’ lives.
Whether you’re on the field, in the boardroom, or online, your likeness is what people associate with you. Do your actions match your message? Do your partnerships reflect your values? Likeness is where influence meets accountability.
Influence should reflect purpose, not ego
Likeness equals alignment between values, message, and behavior
The right impact lasts beyond your career
The NIL Platform Built for
"What's Next"
NIL Leaders vs The Competition
In a rapidly evolving NIL landscape, standing out takes more than talent, it takes strategy, identity, and proof of value. NIL Leaders exists to bridge that gap. We’re a performance-driven NIL platform built for athletes, families, coaches, and businesses ready to compete at the next level. By combining brand development, mentorship, and proprietary scoring through our Heligenix Engine™, we help individuals grow and monetize their name, image, and likeness, while giving businesses a smarter, data-driven way to discover and invest in rising talent.
While many platforms focus solely on deal facilitation for college athletes, NIL Leaders takes a more comprehensive approach, rooted in long-term growth, multi-audience value, and personalized scoring. Here’s how we compare to other leading platforms in the NIL space:
| Feature / Platform | NIL Leaders | Opendorse | MOGL | MarketPryce | ICON Source | Everwonder NIL |
|---|---|---|---|---|---|---|
| Core Audiences Served | Athletes, Artists, Parents, Coaches, Businesses | College Athletes | College Athletes, Collectives, Brands | College Athletes, Brands | College & Pro Athletes, Brands | High School Athletes + Families |
| Artist Support | ✔️ Active + Branded | ❌ | ❌ | ❌ | ❌ | ❌ |
| Proprietary Scoring + NIL Readiness | ✔️ Heligenix Engine™, NILP Score™ | ❌ | ❌ | ❌ | ❌ | ❌ |
| NIL Deal Marketplace | ✔️ Athlete + Artist → Brand | ✔️ Brand Booking + Endorsements | ✔️ AI-Powered Brand Matching | ✔️ Athlete–Brand Matchmaking | ✔️ Endorsements + Paid Campaigns | ✔️ School-Linked NIL Deals |
| Youth Athlete Focus | ✔️ Strong (8U–College) | ❌ | ❌ | ❌ | ❌ | ✔️ High School |
| Recruiting Readiness Tools | ✔️ Readiness + Brand Metrics | ❌ | ⚠️ Basic Profiles | ⚠️ Athlete Story Focused | ❌ | ⚠️ Exposure-Focused |
| Brand Development Tools | ✔️ Mentorship + Education | ⚠️ Self-service Profiles | ⚠️ Some Support | ✔️ Advisory Access Optional | ❌ | ⚠️ School-Centered Branding |
| Family / Parent Support | ✔️ Built for Families | ❌ | ❌ | ❌ | ❌ | ✔️ Key Audience |
| Coach / Recruiter Tools | ✔️ Scoring + Evaluation | ❌ | ❌ | ❌ | ❌ | ❌ |
| Local Business Access | ✔️ Local, Regional, and National Brand Integration | ⚠️ National Brand Focus | ⚠️ Focus on Brand ROI | ✔️ SMB-Friendly | ✔️ Pay-to-Play Access | ❌ |
| Education / NIL Literacy | ✔️ Athlete + Parent Tracks | ✔️ NCAA Compliance | ✔️ Disclosure Tools + Guidance | ⚠️ Limited Webinars | ❌ | ✔️ Parent-Led Workshops |
| Exclusive Community | ✔️ The HQ, Private Spaces, Direct Access | ❌ | ❌ | ❌ | ❌ | ⚠️ School-Limited Community |
Most NIL platforms focus on short-term dealmaking for college athletes. NIL Leaders goes deeper. We serve the full NIL ecosystem, empowering athletes, parents, coaches, and businesses through data, education, and real connections. Our proprietary Heligenix Engine™ powers the NILP Score™, giving talent a measurable edge and giving brands a smarter way to invest. This is the future of NIL, not just access, but readiness. Not just visibility, but verified value.
The Heligenix™ Engine
The Heligenix™ Engine is NIL Leaders’ proprietary intelligence framework, the technology and methodology that powers our entire evaluation ecosystem. Built to merge advanced analytics, human expertise, and market insight, it transforms complex data into clear, actionable metrics that athletes, businesses, and organizations can trust.
At its core, the Heligenix™ Engine continuously collects and analyzes performance, branding, and market-readiness data across multiple dimensions, from athletic output and game IQ, to brand influence, scholastic performance, digital presence, relationship management, and NIL market behavior. It then synthesizes these insights into four interlinked scores: the AMS™, Nine9 Index™, ISM™, and NILP™.
This is not a static measurement tool. The Heligenix™ Engine is dynamic and adaptive, updating as the marketplace evolves, as rules change, and as you grow. It’s designed to give you a clear competitive edge, helping you identify strengths, reveal opportunities, and build a roadmap toward maximizing your value in both the NIL space and your professional future.
Purpose: Serve as the central intelligence system that evaluates, ranks, and positions athletes and businesses for long-term success in the NIL economy.
Nine9 Index™
The Nine9 Index™ is NIL Leaders’ proprietary athletic performance benchmark designed to measure how close an athlete is to achieving top-tier status in their sport. Named for the 99th percentile, the gold standard of athletic excellence, the Nine9 Index™ evaluates speed, strength, agility, endurance, sport-specific skill execution, and Game IQ.
This score is not just about raw stats; it measures the impact of your performance in real competition, including your ability to read plays, make high-level decisions under pressure, and execute with precision. Whether you are trying to stand out to recruiters, dominate at the next showcase, or secure NIL deals, the Nine9 Index™ shows exactly where you rank and provides a clear road map to reaching the elite level.
Purpose: Give athletes a clear, quantifiable, and trusted performance metric that brands, coaches, and recruiters can instantly recognize and respect.
AMS™
Athlete Marketability Score™
The AMS Score™ is NIL Leaders’ proprietary measurement of an athlete’s readiness to attract and maximize NIL opportunities. It evaluates personal branding, social media engagement, academic performance, reputation management, relationship interactions, and overall market appeal.
Built from verified data and practical evaluation, this score combines your online presence, scholastic achievements, community influence, professionalism, and the way you engage with brands, fans, and media. The AMS Score™ is designed to show not only where you stand today, but what steps will elevate your marketability to the next tier.
Purpose: Provide athletes with a measurable, actionable score that brands, businesses, and coaches can trust when considering partnerships, while giving athletes a clear path to becoming top-tier NIL prospects.
ISM™ Score
I.D.E.A. Society Matrix™
The ISM™ measures how prepared an athlete or business is to operate as a competitive brand in today’s marketplace. Built on the I.D.E.A. framework (Identify, Develop, Execute, Analyze), it scores visibility, discoverability, and the ability to convert opportunities into results.
This metric evaluates your digital brand infrastructure, search engine presence, content quality and consistency, and the strength of your relationship-building and reputation management. It also factors in technology adoption, strategic partnerships, analytics, and market positioning. The result is a precise, data-driven view of your market readiness and competitive standing in the NIL economy.
Purpose: Give athletes and businesses a professional-level blueprint to stand out, attract, and secure high-value opportunities while building long-term brand equity.
NILP Score™
Name, Image, Likeness, Performance Score™
The NILP Score™ is the definitive composite measure of NIL-readiness, uniting the three core pillars of the Heligenix™ Engine, the AMS™, Nine9 Index™, and ISM™, into one trusted benchmark. It delivers a complete, 360° view of your marketability, competitive performance, and brand positioning in the NIL economy.
By combining brand influence, athletic or operational excellence, and market readiness, the NILP Score™ shows exactly where you stand and what it will take to reach top-tier status. It’s designed to help you understand your strengths, close performance gaps, and unlock the full earning potential of your name, image, and likeness across local, regional, and national opportunities.
Purpose: Provide athletes, businesses, and organizations with a clear, data-backed benchmark for NIL success, along with a roadmap for achieving elite-level performance and results.
Talents Setting the Standard
Above The Nine9™ - powered by [Brand Sponsor]
A spotlight on standout NIL Leaders athletes who combine skill, character, and marketability to set new benchmarks for excellence. Above the Nine9™, sponsored by [Brand], isn’t just recognition, it’s proof that talent, when paired with drive, creates opportunity that inspires fans, families, and brands alike. These athletes are members of our Athlete Elite Plan and feature our fully branded, AI and SEO optimized athlete sites.
Our Services
Turn Potential Into Real Opportunity
At NIL Leaders, we empower athletes, businesses, and coaches to connect, learn, and grow inside a purpose-built NIL community. Powered by our proprietary Heligenix™ Engine, we give members the tools to measure brand marketability, athletic performance, and NIL readiness, then use those insights to seek out opportunities through our integrated job board and brand network. Businesses and recruiters engage directly with members, making it easier to start conversations, share opportunities, and build long-term relationships. From scoring systems and education to networking and reputation management, every service is built to help you stand out, secure deals, and succeed beyond the game.
NIL Marketplace & Brand Integration
Showcase your talent, discover real NIL opportunities, and connect directly with brands that align with your story. Our integrated job board and community spaces give you full control to explore offers, pitch yourself, and start conversations, without middlemen. Businesses join the same community, making it easier to post opportunities, collaborate on campaigns, and build authentic partnerships that last.
Browse & apply for NIL deals in one place
Connect with local, regional, and national brands
Get guidance on closing and managing your opportunities
Family & Parent Support
Navigate NIL with clarity and confidence. We help parents and families understand the rules, protect their athlete’s eligibility, and make smart, informed decisions at every step. With plain-language guidance, ready-to-use checklists, and access to trusted referrals, you’ll never have to guess about what’s allowed, or what’s best for your athlete’s future.
Understand NIL rules without the legal jargon
Make confident, informed choices for your athlete
Get referrals to vetted legal, financial, and compliance experts
Reputation & Relationship Management
Your name is your most valuable asset, protect it. We equip members with the tools and habits to manage their online presence, maintain strong professional relationships, and communicate with clarity. By practicing proactive reputation management, you build trust, avoid missteps, and keep doors open for future opportunities.
Social media and engagement best practices
Professional conduct and message alignment
Simple strategies for preventing and handling PR challenges
Exclusive Community & Networking (The HQ)
Our private online hub brings athletes, businesses, coaches, and recruiters into one connected space, designed for real interaction, collaboration, and discovery. Here, members don’t just wait for opportunities, they find them. Whether it’s browsing our built-in opportunity board, joining discussions that attract decision-makers, or making direct connections inside the community, The HQ is where NIL potential becomes NIL action.
Private member spaces & direct access to industry pros
Interactive opportunity board for self-sourced deals
Warm introductions and organic networking within the community
Proprietary Scoring & Readiness Metrics
Know exactly where you stand in the NIL landscape. Powered by our proprietary Heligenix™ Engine, the NILP Score™ blends the AMS™ (Athlete Marketability Score), Nine9 Index™, and ISM™ (I.D.E.A. Society Matrix) to give a clear, data-backed picture of your marketability, performance, and readiness. We don’t just show you the score, we give you the roadmap to improve it.
Clear, trusted NIL-readiness score
Insights on both athletic performance & brand presence
Step-by-step actions to boost your NIL value
Brand Development & Education (Foundational Support)
A strong brand opens doors, and we help you make yours stronger. Through training, mentorship, and ready-to-use resources, members learn how to present themselves professionally, stay consistent online, and grow influence the right way. You bring the brand; we help you refine and amplify it.
Content strategy and posting consistency
NIL literacy and best practices
Mentor insights and ready-to-use templates
From the Field to the Boardroom, These Names Stand Out
The 159™ Spotlight - powered by [Your Brand Here]
The 159™ Spotlight showcases athletes and businesses from the NIL Leaders network who are setting the bar in performance, professionalism, and brand impact. This feature connects directly to The 159™ Directory, making it easy for fans, families, recruiters, and partners to discover and connect with top talent and trusted brands. (Coming Soon… Athletes and Brands will be able to showcase their NILP Score™ inside their 159™ profiles)
The First Move Toward NIL Success
Simple Steps to Begin Your NIL Journey
Whether you’re an athlete, parent, or business, these four steps put you on the fast track to meaningful NIL opportunities.
01
Join NIL Leaders
Become part of an exclusive, connected community built to help you win in the NIL world.
02
Build Your Brand
Develop a professional, market-ready brand with tools, training, and metrics that set you apart.
03
Activate Connections and Relationships
Connect with brands, coaches, and peers who align with your values, goals, and audience.
04
Close Deals and Enjoy The Process
Turn your preparation into partnerships, get paid, and enjoy the journey you’ve worked for.
Pricing
Find the NIL Path That Fits You
We don’t believe in “trial” memberships that limit access and results. Every NIL Leaders plan is intentionally designed to equip members with the tools, education, and connections to grow from day one.
The Athlete | Family Basic Plan serves as the foundation. Members receive a profile inside the HQ, access to the core community spaces, and entry to the NIL Opportunities Board. It is the right place for athletes and families who want to begin their NIL journey with education, compliance awareness, and relationship-building skills while preparing for bigger opportunities ahead.
Our Pro and Elite Plans expand that foundation. With branded websites, scoring tools powered by the Heligenix™ Engine, and enhanced access through the 159™ Directory, athletes gain visibility and measurable credibility. Thanks to our minimum deal values, just two monthly opportunities at the Pro level or one at Elite can offset the entire membership cost. From there, every additional deal adds pure profit with no ceiling on NIL potential.
For businesses, NIL Leaders creates authentic partnerships with built-in quality standards. These standards ensure high-value collaboration while making it easy to stretch marketing budgets across multiple athletes. That means greater reach, stronger relationships, and better ROI.
With NIL Leaders, your membership is not simply a cost. It is a system for growth, discovery, and long-term success whether you are starting with Basic or scaling your brand at the Pro and Elite membership levels.
Athlete | Family Basic
For athletes and families committed to NIL growth, Athlete Pro delivers the tools, visibility, advanced AI and SEO, collegiate program access, and business connections needed to build your brand, attract quality deals, and protect your reputation. (Contact us for sibling discounts.)
Athlete | Family Pro
For athletes and families committed to NIL growth, Athlete Pro delivers the tools, visibility, advanced AI and SEO, collegiate program access, and business connections needed to build your brand, attract quality deals, and protect your reputation. (Contact us for sibling discounts.)
Business Pro
For brands ready to connect with qualified NIL talent, Business Pro delivers targeted brand alignment, advanced AI, SEO, and social reach, plus access to athletes, parents, and coaches within our trusted community to build authentic relationships and maximize marketing impact.
Athlete | Business Elite
Reserved for athletes and businesses with the vision and commitment to dominate the NIL space, the Elite Plan is a fully customized strategy experience powered by the Heligenix Engine™. Every element of your program is designed around your brand, growth trajectory, and long-term positioning. You’ll work hand-in-hand with our leadership team to craft a tailored blueprint that commands visibility, strengthens brand equity, and forges elite-level relationships within our most trusted circles. This is not a standard membership, it is an investment in your market leadership. For a limited time, secure a Legacy/Lifetime Membership with a single enrollment fee, available only until our select capacity is reached.
Brand Sponsorship
Put your brand at the center of the NIL conversation, partner with us today. Contact Us directly to discuss available opportunities.
Athlete | Family Pro
$99.99 per/month
- Premium access to NIL Leaders community
- Structured for 2–3 deals to cover membership cost
- Advanced AI & SEO for maximum visibility
- Direct access to collegiate programs
- Featured in The 159™ Directory
- Professional brand-building tools
- AMS™, Nine9 Index™, and ISM™ NILP Score™ Metrics (Coming Soon)
Business Pro
$149.99 per/month
- Premium NIL Leaders community access
- Minimum deal standards for quality results
- Advanced AI & SEO to boost reach
- Targeted brand alignment opportunities
- Featured in The 159™ Directory
- Campaign support & best practices
- Data-backed ROI tracking
F.A.Q.
Frequently asked questions
What is NIL Leaders?
NIL Leaders is a Name, Image, and Likeness (NIL) platform designed to connect athletes, businesses, and coaches through measurable performance, brand marketability, and NIL readiness. Powered by our proprietary Heligenix™ Engine, we help members build brands, secure deals, and grow opportunities on and off the field.
What will my child actually learn by joining NIL Leaders?
Through NIL Leaders, your child will gain more than exposure, they’ll develop the skills that matter most for life and career. Members learn to think critically, solve problems, and make informed decisions, while also gaining real-world business experience. We teach athletes and artists how to generate income, manage money wisely, and understand financial literacy basics, so they’re prepared for long-term success. In addition, they’ll learn about their rights and the rules of law that directly affect them, helping families stay confident and compliant in the NIL era.
How is NIL Leaders different from other NIL platforms?
Unlike generic NIL marketplaces, NIL Leaders goes beyond simple listings. Our proprietary Heligenix™ Engine powers three core scores, the AMS™, Nine9 Index™, and ISM™ to quantify NIL readiness and marketability. We also set minimum deal requirements to protect member value, provide fully branded athlete websites that function as professional digital portfolios, and maintain an integrated athlete-business directory (The 159™ Directory). Combined with a community-driven ecosystem and exclusive brand-aligned sponsorship opportunities, NIL Leaders delivers a level of credibility and long-term support that other platforms simply don’t offer.
Who can join NIL Leaders?
Our platform is open to athletes, parents, businesses, schools, colleges, technical schools, coaches, recruiters, and organizations that want to be part of the NIL ecosystem. Whether you’re building a personal brand, supporting multiple athletes, seeking sponsorship opportunities, or scouting talent, NIL Leaders has a program designed for you.
Do you only work with college athletes?
No. NIL Leaders serves athletes from youth through professional levels, with a strong focus on high school and pre-college readiness. Our system helps athletes get discovered earlier and prepares them for long-term success.
How much does it cost to join?
We offer four membership plans: Athlete Pro, Business Pro, Elite, and Brand Sponsor. Each includes unique benefits, with minimum deal requirements ensuring members quickly recoup their investment. Full pricing details are available in our Pricing section.
Can businesses find multiple athletes to work with?
Yes. Businesses can work with multiple athletes at once, making it easy to align with the right talent, spread marketing budgets, and maximize ROI through our verified community.
Do you guarantee NIL deals for athletes?
We can’t guarantee specific deals, but we provide the tools, connections, and visibility that give members the best chance to succeed. Our system is built to create opportunities through multiple pathways, whether you’re an athlete, parent, business, school, or coach every part of the NIL Leaders™ ecosystem has a clear way to benefit and grow.
How do I get started?
Joining is simple: choose your plan, complete onboarding, and start building your brand profile. From there, you’ll gain access to our directory, community, and business network.
Do you offer discounts for families with multiple athletes?
Yes. We recognize the commitment families make to support their athletes. That’s why NIL Leaders offers sibling discounts on Athlete Pro memberships, making it easier for households with multiple athletes to benefit from our platform.
What do athletes get with their branded websites?
Elite members receive a fully branded personal website, complete with custom domain mapping, media galleries, performance highlights, and sponsor-ready presentation. These sites act as professional digital portfolios to showcase talent, character, and marketability.
Can athletes outside of Georgia or the U.S. join NIL Leaders?
Yes. While NIL Leaders™ is based in Georgia, our platform is designed to serve athletes and businesses nationwide. Our digital-first approach allows athletes, artists, and sponsors from any location to connect, collaborate, and grow together.
How does NIL Leaders support businesses?
NIL Leaders™ gives businesses more than just names on a list, we provide verified access to athletes and artists through our community at HQ, enhanced by the 159™ Directory. The directory works as a discovery engine, strengthening SEO, NAP consistency, and AI search visibility so businesses are easier to find and trusted online. Beyond discovery, businesses gain access to brand-aligned partnership opportunities, exclusive sponsorship placements, and marketing tools that make it simple to connect with the right talent. Whether supporting a local high school athlete or engaging with elite prospects, NIL Leaders™ helps businesses invest confidently and maximize long-term ROI.
How does the NILP Score™ help athletes stand out?
The NILP Score™ is our composite performance metric powered by the Heligenix™ Engine. By combining the AMS™, Nine9 Index™, and ISM™, it gives recruiters, coaches, and sponsors a holistic view of each athlete’s marketability, athletic performance, and digital readiness, helping athletes stand out in a crowded marketplace.
Can coaches, schools, or organizations use NIL Leaders to promote their athletes?
Yes. Coaches, athletic departments, colleges, and technical schools can use NIL Leaders™ to highlight their athletes, showcase programs, and connect directly with businesses and sponsors. Our platform helps schools and organizations give their athletes more exposure while building credibility for their programs.
Inside the Business of Performance, Brand, and NIL Opportunity
The Nine9 Project™ - powered by [Coming Soon...]
Step inside the business of Name, Image, and Likeness (NIL) and discover how athletes, businesses, and brands are winning in today’s competitive market. The Nine9 Project™ delivers powerful stories, expert strategies, and behind-the-scenes insights on branding, performance, and NIL opportunity. Whether you’re an athlete building your marketability, a business seeking authentic partnerships, or a parent or coach guiding talent, every article is designed to inform, inspire, and give you the advantage.
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